The foundation that holds everything else.
Without a legal foundation, nothing scales safely. This is the stage nobody wants to do — and the most expensive one to skip.
Before thinking about brand, marketing, or sales, your business needs to exist legally, contractually, and operationally. Stage 0 builds that foundation: corporate structure, tax registrations, model contracts, and billing in order. It’s not the most exciting stage, but it’s the one that lets you sleep well when the business grows.
Stage 0
Legal & Operations
Definition of the correct corporate structure for your business type, tax registrations and permits, trademark registration, model contracts with suppliers, contractors, and clients, and a billing system that works without depending on your memory.
Why in this order?
It’s Stage 0 because everything that follows depends on this foundation being resolved. You can’t build a digital ecosystem without a legally constituted company. You can’t scale sales without clear contracts. You can’t hire people if your corporate structure doesn’t allow it.
For Retail
For retail businesses (clothing, food, cosmetics, products), the legal foundation includes defining the most convenient corporate structure, ARCA and IIBB registration, INPI trademark registration, and model contracts for suppliers and contractors.
- Corporate structure definition (SRL, SAS, sole proprietorship)
- ARCA, IIBB registration and necessary permits
- INPI trademark registration
- Model contracts with suppliers and contractors
For Services
For professional studios (accounting, law, architecture, consulting), the legal foundation includes the appropriate corporate structure for services, model contracts with clients and contractors, billing and collections system, and professional permits.
- Corporate structure suitable for professional services
- Model contracts for clients, contractors, and suppliers
- Organized billing and collections system
- Professional permits and registrations up to date
Key outcomes
Common mistakes we avoid
Starting to sell without being registered — then having to regularize with fines
Choosing the wrong corporate structure and paying more taxes than necessary
Working with suppliers without contracts and being exposed to any conflict
Not registering the trademark and having someone else do it first
What stage is your business at?
30-minute diagnostic to understand where you are and which program fits.