What an external director does
Real marketing direction. Not one-off consulting.
I come in as your marketing and operations director. Without the cost of a full-time employee. With all the responsibilities of an executive director.
Your strategic link
The bridge between your operation and your results
Not a consultant. Not an agency. The link between you as the owner, your internal team, and your external vendors.
Between you and your team
I translate your vision into concrete tasks. Your team knows what to do, when, and why. You stop being the one who explains everything four times.
Between your team and your agencies
One brief, one channel, clear responsibilities. No more 'I thought the other person was doing it'. Every vendor knows exactly what they need to deliver.
Between your data and your decisions
Numbers don't get lost in a PDF. They become concrete decisions in 15-minute meetings. Less time processing, more time deciding.
What we do
What a director does that no agency or consultant can.
I define the strategy
The brief for each campaign, the commercial calendar, the budget per channel, and cycle objectives. All ready before the first meeting.
I direct the vendors
Your creative agency, your media buyer, your community manager — all receive one clear brief and answer to one person.
I integrate the whole system
CRM, analytics, ecommerce, stock, billing. One real data source so you can decide with information, not intuition.
I govern with data
Weekly dashboard. 48-hour control after every campaign. Feedback with team and vendors. Learning stays in the system, not in anyone's head.
How I work
18 steps. One cycle. No improvisation.
From the previous campaign analysis to learning built into the system. The full direction process in a cycle that repeats and improves.
Analysis & alignment
All analysis, strategy, and key meetings in a single day. The CEO approves in 15 minutes.
Analysis
Current metrics and previous campaign. With AI: minutes, not days.
Strategy
Complete brief ready before any meeting.
CEO approval — 15 min
The owner decides. Approves. Doesn't process data.
Manager validation — 15 min
Operational feasibility confirmed same day.
Marketing alignment — 15 min
Team aligned with objectives and macro tasks.
Strategy & brief
Final strategy, CEO presentation for approval, and brief communicated to vendors.
Final strategy — 30 min
Within 24 hours. Tasks assigned, owners defined.
Presentation + approval
Within 48 hours. What, how, with whom, how much.
External brief
One clear document for agencies and freelancers.
Production & launch
Content production, audit, scheduling, and launch with real-time monitoring.
Production
Content, editing, material preparation.
Pre-launch audit
Right message. Links work. Stock exists. Targeting makes sense.
Digital scheduling
At least 7 days before launch.
Offline close
48 hours before launch. No exceptions.
Launch
Real-time monitoring from the first moment.
Post-campaign
Feedback with CEO, team, and agencies. Learning stays installed in the system.
48-hour monitor
Performance review with the team. Adjustment if needed.
CEO feedback — 15 min
What happened, why it happened, what decisions to make.
Team feedback — 15 min
What worked, what didn't, what changes next time.
Agency feedback — 15 min
Closing the loop with external vendors.
Learning installed
Stays in the system. Not in a file nobody opens.
Who it's not for
- ×Corporations with a full internal marketing team
- ×Franchises where the parent company decides marketing
- ×Companies where the decision-maker isn't the owner