Your business grew. Your marketing needs a director.
Stop being the informal director of your own marketing. We install the system that's missing.
You're billing well. You have team, agency, budget. But everything is improvised. Campaigns are put together at the last minute. Reports say nothing useful. You changed agencies and the result is the same. The problem isn't the agency. It's that nobody is directing. ETM installs real direction: campaign process, commercial calendar, integrated data, and a system that works without you hovering over it.
The ultimate goal of ETM
When we finish, you only work on campaigns. The campaign running right now and the one coming next. The digital ecosystem gives you the data. The 18-step process moves the entire team. The commercial calendar gives you 6 weeks of visibility. You stop putting out fires and start directing.
What we do and don't do in ETM
Lo que hacemos
- ✓We audit and integrate your entire digital ecosystem into one system
- ✓We install the 18-step campaign process with your team and vendors
- ✓We build the commercial calendar 6 weeks ahead
- ✓We build the weekly dashboard with the metrics that matter
- ✓We direct your agency, your team, and your vendors with a single brief
Lo que no hacemos
- ×We don't create content or design pieces (your agency does that, we direct)
- ×We don't buy media (we define the strategy, your buyer executes)
- ×We don't do community management
- ×We don't replace your agency (we make it work better)
- ×We don't solve basic legal or operational problems (that's Stage 0-1)
Is this for you?
- ✓You bill over USD 100K/month and have a marketing team or hired agency
- ✓You've changed agencies more than once with the same result
- ✓Marketing depends on you personally handling it
- ✓You spend on advertising but don't know what each channel generates
This isn't for you if...
- ×You're just starting and don't have the legal or operational base
- ×You're only looking for community management or graphic design
- ×You're not willing to change how decisions are made
Stages covered in this program
Stage 2Digital Ecosystem
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Digital Ecosystem
- Complete audit of current digital channels
- CRM integration with ecommerce, ads, and analytics
- Weekly dashboard with real business metrics
- Single data point: one source of truth
Stage 3Brand & Marketing
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Brand & Marketing
- 18-step campaign process installed and running
- Commercial calendar planned 6 weeks ahead
- Single brief for all vendors (agency, media, content)
- Post-campaign feedback and learning system
Stage 4Team & Roles
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Team & Roles
- Roles and responsibilities documented for each position
- Position manuals with key processes
- Structured onboarding process
- Continuous training plan
Stage 5AI Governance
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AI Governance
- AI governance framework for the business
- Automations implemented in key processes
- Operational prompts documented for the team
- AI audit system with metrics
Ecosistema digital
Las capas que se intervienen en este programa. Las capas anteriores ya están funcionando.
What you need to have resolved already
ETM starts at Stage 2. Stages 0 and 1 need to be ready. If they're not, the program you need is LTM.
Your company must be legally constituted: business structure defined, registrations up to date, trademark registered or in process, template contracts in use.
Point of sale defined, inventory system operational, daily management tools in use, cost structure and margins calculated.
What you have resolved in 90 days
How it works
Initial diagnosis
30 minutes to understand your current situation, your numbers, and your specific goal.
→90-day plan
We define which stages to work on, in what order, with what deliverables and deadlines.
→Directed execution
Weekly 15-minute meetings. The heavy lifting is done before you arrive.
→Closing and measurement
At the end of the cycle we measure results against objectives. Learning stays in the system.
Want to know if this program is right for you?
30 minutes of no-commitment diagnosis. If it fits, we start. If not, we'll tell you.