FRACTIONAL cLEVEL
Fractional cLevel for SME owners who want to grow without losing control
External executive direction across the 6 areas of the business. Not just marketing. The work is done before stepping into the room.
WHAT IT IS
External executive direction across the 6 areas of the business
Yair operates as external executive director across Legal, Infrastructure, Systems, Brand, Team and AI. Not just marketing. Not a consultant, not an agency. The owner makes the decisions. Yair makes sure they're ready to be made.
- Model
- Fractional cLevel
- Scope
- 6 business areas
- Meetings
- 15 minutes
- Decisions
- Hours, not weeks
SCOPE
The 6 areas of the business
An external executive director looks at all 6 areas at once. When one moves, the others have to follow. That's why a CMO isn't enough: you need cLevel.
Legal
Identifying what's unresolved in the legal and operational foundation of the business, and coordinating with the right people to close it.
Infrastructure
Physical spaces, tools, documented processes, inventory.
Systems
The systems that support the business: active CRM, integrated online sales, stock and logistics in one place.
Brand
Defined identity, measured acquisition system, campaigns planned ahead. Knowing which action drives which sale.
Team
Org chart, roles, objectives, vendors, agencies.
AI
How artificial intelligence is used in operations, who can use it and for what, with a clear policy.
WHO IT'S FOR
SME owner making every decision because there's no executive direction
- ✓Revenue between USD 100K and USD 500K per month
- ✓Has a team, has a budget
- ✓Makes every day-to-day decision
- ✓Feels something isn't clicking — pays a lot and doesn't see the result
- ✓Changed agencies or vendors and always ends up in the same place
Who it's not for
- ×Corporation with internal executive structure
- ×Franchise where HQ decides
- ×Company where decisions go through a committee
HOW IT WORKS
Diagnosis, method and execution
Diagnosis
Assessment of the 6 business areas. Each one gets classified: solved, partial or critical.
State
Clear map of what's working, what's missing and what's urgent. No story, just facts.
Program by gap
LTM, ETM, LTE or ETE — the program is chosen by the real state, not by preference.
90-day execution cycles
15-minute weekly meetings. Decisions in hours. Measurable deliverables.
DIFFERENTIATOR
The work is done before stepping into the room
15-minute meetings. Decisions in hours, not weeks. Your time is to decide, not to execute.
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