The complete catalog of what you sell.
Catalog, packaging, differentiation, and product roadmap. The blueprint that defines what you sell and why someone chooses you.
Everything your company sells, how it delivers it, how it makes it, and how it charges for it. Without this stage resolved, the catalog grows disordered, prices are improvised, and services have no clear way to be delivered. It's the most different stage between product companies and service companies.
Stage 7
Products & Services
Master catalog: everything the company sells, documented. Product or service lines and how they group. Pricing: lists, discounts, commercial conditions, benchmark against competition. Packs, combos, and add-ons. Lifecycle: new product pipeline, validation, launch, maturity, decline. For services: delivery methodology, playbooks, templates, cases and testimonials. For products: development, suppliers, manufacturing, packaging, inventory, distribution channels.
Why in this order?
It's the last stage because you need a resolved business model (Stage 6) before redesigning your offer. Without clear numbers, you don't know which products to boost and which to cut. Without team (Stage 4) you can't execute launches. Without AI (Stage 5) you can't predict demand.
For Retail
In retail, this stage includes product lines with their SKUs, suppliers, manufacturing, packaging, inventory, distribution channels (direct, ecommerce, wholesale, marketplaces). It's the most operationally heavy stage.
- Master catalog with SKUs, suppliers, margins, and rotation
- Own-brand vs third-party distribution strategy
- Packaging and presentation design by channel
- Seasonal launch roadmap with prior validation
- Lifecycle management: launch, maturity, discontinuation
- Monetized complementary services (warranty, technical, spare parts)
For Services
In services, this stage defines each service with its delivery methodology, pricing, templates, cases, and metrics. Includes proprietary digital products (if any) and reusable playbooks.
- Documented service portfolio with delivery methodology
- Productization of recurring services (retainer, subscription)
- Reusable templates, playbooks, and cases per service
- Competitive differentiation analysis by service line
- New line roadmap with demand validation
- Pricing with clear logic and benchmark against competition
Key outcomes
Common mistakes we avoid
Catalog that only exists in the owner's head
Pricing decided case by case without logic
Complementary services given away without margin
Discontinued products still in catalog inflating costs
What stage is your business at?
30-minute diagnostic to understand where you are and which program fits.